image by heather cofer bloom

Return on investment (ROI) is used by businesses to measure their profits and efficiency on their investments. How well they are making money and how well their strategy is working. It provides information on how well they are doing and helps them make decisions on what to do next. It is measured as a percentage, and it is calculated by dividing the net profit of an investment by its original cost and multiplying it by one hundred. That being said, this is what I should do for my business.

Decision making- Roi plays an important role in decision making because it tells me if I am doing ok or if I should change direction by my profits.

Performance measurement- ROI is important for measuring the performance of my business by tracking the success of my business over time.

By understanding and calculating ROI I can ensure growth of my business.

Social media marketing goals are as follows.

Increase brand awareness by constantly posting well thought out content. Drive traffic to my website. Increase engagement by creating relatable content. Building a community by responding to comments and engaging with followers. That should allow me to have a successful business.